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Pit Stop With PUMA Speedcat In Milan

by Anna Barr

Since the PUMA Speedcat was reintroduced earlier in the summer, it has quickly become the "it shoe" of the year while continuing to drop new colorways in addition to the iconic black and red. Last month saw the iconic silhouette's launch in Las Vegas, and we caught up with them on their pitstop in Milan where everyone got creative by personalizing their own pair of Speedcats with the widest range of colorways to date. The immersive space also had us exploring iconic archive designs, the shoe's rich racing heritage, and collaboration drops against The Mall in Milan that brought the Nevada desert-inspired campaign fronted by Dua Lipa to life.

The road-tripping vibes go hand in hand with the legacy of this iconic racing-inspired silhouette that originally launched 25 years ago and has resonated with a new generation of trendsetters and pace-setters.

Outfitted in PUMA racing-inspired gear the show-stopping arrival by Dua Lipa turned heads as she pulled up striking a pose next to a red Porsche. Other family and friends of the brand that came out in Milan were made up of Emily Ratajkowski, Romeo Beckham, Gianmarco Tamberi, Mahmood, Cindy Kimberly, Marta Losito, Zoi Lerma, and Baron Scho, additionally, if you followed our Instagram stories you would see that we were taken over by Olaf Hernandez who gave us a first-hand peek at what went down as we danced to The Curly Brothers and Tommy Gold who made up the soundtrack of the night.

Check out some photos from the event below:

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Dua Lipa And More Celebrate Puma Speedcat Launch In Milan [PHOTOS]

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Dua Lipa can make a head-turning entrance. She pulled up to The Mall in Milan in a red Porsche on Dec. 10 to celebrate the launch of the Puma Speedcat after it debuted in Las Vegas. Alongside Rosé of BlackPink, Lipa is the face of a recently unveiled Speedcat campaign which sees the pop stars wearing the enduring shoe style as they pose with vintage cars.

For the event in the fashionable European city, the "Levitating" singer wore a black Puma racing jacket with black sheer tights and a black pair of Speedcats. The famous shoe, originally designed for race car drivers and later updated for a wider consumer base, features a leather and suede upper in addition to gold branding. It was relaunched earlier this year in a partnership with Naked Copenhagen and again launched with the campaign starring Dua Lipa and Rosé. Puma is now offering more colors in addition to the classic black and red options.

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In an homage to the road trip energy of the campaign, the Italian event took design inspiration from the Nevada desert. The celebration allowed guests to examine archive designs and the latest collaboration drops; they could also customize their own pair of Speedcat sneakers. The Curly Brothers and Tommy Gold provided the soundtrack for the evening.

Additional guests from the Puma family included Emily Ratajkowski, Romeo Beckham, Gianmarco Tamberi, Mahmood, Cindy Kimberly, Marta Losito, Zoi Lerma and Baron Scho. Ratajkowski made a special appearance at a pop-up earlier in the evening hosted by Puma and AW LAB, where visitors were able to shop and customize new Speedcat colorways. Ratajkowski has styled the the Speedcat silhouette with a myriad of casually chic outfits this year, having stepped out in black pair, red pair and brown pair, to name a few instances.

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