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Dog Owners Are Willing To Pay More For Food Labeled For Certain Health Attributes, Analysis Shows
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Chuck Norris' Lone Wolf Ranch Launches Power Foods Complete: Premium Air-Dried Dog Food For Optimal Canine Health
A Protein-Packed, Air-Dried Dog Food Made with Ranch-Raised Beef, Organ Meats, and Superfoods to Support Strong Muscles, Healthy Digestion, and Vitality in Every Dog
HOUSTON, May 30, 2025 /PRNewswire/ -- Lone Wolf Ranch Pets™, founded by legendary martial artist and actor Chuck Norris, proudly announces the launch of Power Foods Complete™, a premium air-dried dog food formulated to support muscle strength, joint health, smooth digestion, and a shiny coat. Crafted with ranch-raised beef and nutrient-rich ingredients, this formula embodies the Norris family's commitment to providing dogs with wholesome, nutrient-dense meals.
Lone Wolf Ranch Power Foods Complete is a revolutionary air-dried dog food inspired by the natural, ancestral diets of wild canines. This complete and balanced formula is designed to fuel your dog's energy, strength, and longevity using premium cuts of, ranch-raised beef and a powerful blend of nutrient-dense organ meats, vegetables, and superfoods.What Is Lone Wolf Ranch Power Foods Complete?Lone Wolf Ranch Power Foods Complete is a revolutionary air-dried dog food inspired by the natural, ancestral diets of wild canines. This complete and balanced formula is designed to fuel your dog's energy, strength, and longevity using premium cuts of, ranch-raised beef and a powerful blend of nutrient-dense organ meats, vegetables, and superfoods.
Unlike conventional dry kibble, Power Foods Complete uses a slow, gentle air-drying method that locks in flavor and essential nutrients. This helps preserve the integrity of its wholesome ingredients, so your dog gets optimal nutrition in every bite. Every serving is packed with protein-rich beef muscle and organs (like beef heart, kidney, liver, and cartilage), along with gut-friendly vegetables such as broccoli, spinach, and sweet potatoes. The addition of natural "Power Foods" like blueberries, tart cherries, turmeric, and pumpkin seeds enhances antioxidant intake and supports your dog's immune system, digestion, and coat health. Lone Wolf Ranch Power Foods Complete is free from grains, artificial preservatives, and fillers, making it a clean, high-protein dog food that supports canine wellness from nose to tail.
Key Benefits of Lone Wolf Ranch Power Foods Complete
Supports Muscle Strength: High-quality animal protein from beef and organ meats promotes lean muscle development.
Promotes Joint Health: Beef cartilage and marrow provide natural sources of glucosamine and chondroitin to support mobility and easy-moving joints.
Enhances Digestive Wellness: Gut-friendly vegetables like kale, broccoli, and sweet potato aid in digestion and nutrient absorption.
Improves Skin and Coat: Essential fatty acids from salmon oil nourish healthy skin and support a lustrous coat.*
Preserves Nutrient Integrity: Air-drying helps retain vital vitamins and minerals, including vitamins A, E, and B-group vitamins.
Free from Harmful Additives: No artificial preservatives, colors, or flavors—just clean, wholesome ingredients.
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Lone Wolf Ranch Power Foods Complete FAQ
How do I use Lone Wolf Ranch Power Foods Complete?
You can use Power Foods Complete as a topper, mix it 50/50 with your dog's current food, or replace your dog's old food altogether.
Where can I purchase Lone Wolf Ranch Power Foods Complete?
Lone Wolf Ranch Power Foods Complete can be purchased at lonewolfranchpets.Com for $59.95, or $39.95 for those who have created a Lone Wolf Ranch account.
About Lone Wolf Ranch PetsFounded by Chuck and Gena Norris, Lone Wolf Ranch is a premium pet nutrition brand committed to providing high-quality, nutritious dog food. Lone Wolf Ranch formulas are created with ingredients that mirror what your dog would naturally consume in the wild. Each ingredient, including meats, vegetables, fruits, and seeds, is chosen to best support your pet's health, vitality, and youthful spirit. Lone Wolf Ranch currently offers Lone Wolf Power Foods Complete – a premium air-dried dog food. To learn more about Lone Wolf Ranch, visit lonewolfranchpets.Com and follow @lonewolfranchpets on Instagram and Facebook.
About Chuck NorrisChuck Norris, 10th-degree Martial Arts Grandmaster and founder of the United Fighting Arts Federation, is best known for Walker, Texas Ranger and action films like The Delta Force, Code of Silence, and The Way of the Dragon. A six-time undefeated Karate World Champion and U.S. Air Force veteran, he's also a dedicated dog lover, with his Lone Wolf Ranch in Texas celebrating dogs as heroes and protectors. Beyond entertainment, Chuck is deeply committed to philanthropy, supporting youth and veterans through initiatives like Kickstart Kids. His Chuck Norris Seal of Approval highlights products that align with his values, including CForce Water, Lone Wolf Ranch Pets, and Roundhouse Provisions.
Learn more at www.ChuckNorris.Com and follow him on Instagram @ChuckNorris.
*All dogs are unique. Your dog's results can and will vary.
Press contact:ITN PR, Ashley Dillahuntylonewolfranchpets@inspirethenow.Com
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SOURCE Lone Wolf Ranch Pets
15 Best Dog Treats, According To Experts
Jackie Bale/Getty Images Jackie Bale/Getty ImagesPros:
Cons:
Many pet experts have their own homemade dog treat recipes using whole, fresh ingredients. Recommendations include fresh veggies like carrots, sweet potato, zucchini and cucumber. Pet-safe fruits such as blueberries (my Shadow-Pup loves fresh orange and apple slices) are also a good option. Single-source ingredients like fish, chicken, venison or rabbit are recommended proteins, as well as organ meats like liver, lung and heart.
Dog trainers often dehydrate fresh foods for convenient-to-carry options, turning green beans into crunchy treats, for example. Single-ingredient meat or fruit baby food offers lick-worthy healthy dog treats you can freeze in tiny amounts for "pup-sicle" fun. Healthy people-food snacks can bring on lip-licking satisfaction for dogs, too. Check out these other DIY pet products you can make at home.
What to look for when buying healthy dog treatsDog experts recommend avoiding dog treats with high levels of fat (over 25%) or chemical preservatives. Labels must provide a guaranteed analysis of ingredients of a percentage by weight, with ingredients listed with the greatest amount at the top of the list. You might need a converter to understand the true percentage of fat. Experts prefer U.S.-produced treats since they usually have more safety oversight than those made overseas.
Look for single-source ingredients. For example, freeze-dried or dehydrated protein products have high dog approval with a lot of nutrition packed into tiny amounts. Dehydrated fruits and veggies also last a long time without many preservatives. Some of these treats also satisfy the dog's urge to chew. Many experts and pet parents prefer human-grade ingredients or products produced under the same conditions as those for human consumption. Be on the lookout for these ingredients you never want in your pet's food, too.
Veterinarians caution what's best for your new puppy won't be ideal for a senior canine. Even doggy athletes have special needs. Your dog's ideal treat depends on his unique needs—and individual preferences. Ask your vet for some recommendations, especially if your pup has health challenges that impact what she should eat. And remember that even the best healthy dog treat is worthless if Fido won't eat it.
While not common, some dogs can develop food sensitivities or allergies to ingredients like chicken, beef or corn and suffer itchy skin or digestive upset. That's why it's important to give them only the best, highest-quality treats and pay attention to the effects of any new diet.
Why you should trust usI'm an award-winning pet journalist, certified animal behavior consultant, former veterinary technician and dog owner. I've written more than 4,000 articles and 35 books about pets, covering all things pet care from hygiene to food to toys. My writing has appeared in major national publications and pet brands, including Family Handyman, HuffPost, MarthaStewartLiving.Com, Chewy.Com and more.
For this article, I consulted eight dog experts:
How we found the best healthy dog treatsAs a longtime pet expert and dog owner, I know what makes a healthy dog treat. However, to find a wide range of treats for different sizes of dogs, situations and health concerns, I consulted some of the best pet experts I know. Once I had recommendations from dog trainers, a veterinarian, an animal nutritionist and more, I combed through the options, choosing the ones with low-fat, single-source ingredients lists that would meet various dogs' needs.
There are thousands of healthy dog treats available to suit every dog. I chose my top healthy dog treats based on formulation and purpose, appeal for the dog, rankings and ratings, reviewers' comments and experts' recommendations.
FAQs What are the healthiest treats for dogs?The healthiest dog treats are those with whole, natural ingredients as opposed to synthetic and artificial ingredients. Organic treats are a good option. Talk with your dog's veterinarian to see which treat is best for your furry friend.
What to avoid in dog training treats?Avoid treats with unnatural coloring or dyes, high fat, dairy, sugar or other artificial sweeteners. Rawhide bones are also a no-no for dogs, and some human snacks include grapes, nuts, chocolate and avocados.
Is it ok to give your dog treats every day?Yes, it's perfectly fine to reward your dog with treats daily. A good rule of thumb to monitor your pup's treat intake is to ensure that treats don't exceed more than 10% of the calories in their daily diet.
Are homemade dog treats healthier?Homemade dog treats or dog food can be healthier for your dog, depending on the store-bought treats you compare them to. A benefit of making your own dog treats at home is that you can control the ingredients and skip the preservatives, fillers and chemicals you might find in mass-produced treats. However, doing this regularly requires extra time, money and knowledge that might not be sustainable for every pet owner.
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